Built for Moab, Born for Legends: The 2025 Ford Bronco Off-Roadeo One-Offs

 When it comes to off-road heritage, few names evoke adventure and capability quite like the Ford Bronco. Reborn with purpose in 2020, the Bronco has since carved a new path for modern trail enthusiasts. But in 2025, Ford is pushing even further into that rugged, dust-covered legacy with two custom-built showstoppers: the Bronco Off-Roadeo: Arches Project Vehicle and the Bronco Off-Roadeo: Cliffhanger Project Vehicle. These aren’t just modified trims—they’re handcrafted expressions of what the Bronco platform can become when imagination, engineering, and a whole lot of trail cred collide. Showcased at the annual Bronco Stampede in Moab, Utah, these one-off builds are not for sale, but they’re setting a new bar for what Bronco owners can dream up.

Ford knows that the off-road community is a fiercely creative one. Enthusiasts don’t just buy 4x4s—they build them. They tweak, lift, bolt-on, and personalize every square inch until the vehicle becomes an extension of who they are. That’s why these two concept builds exist: to celebrate that spirit of customization and to show just how far you can go with a Bronco as your foundation. Both the Arches and Cliffhanger models start life as a 2025 Bronco Badlands, one of the most capable trims Ford offers, but where they go from there is nothing short of radical.

The Arches Project Vehicle – Built for the Open Trail

The Arches Project Vehicle is Ford’s tribute to Moab’s most iconic natural landmark—Arches National Park. This four-door Bronco is more than just a nod to the red sandstone—it’s a finely tuned machine for anyone who wants to explore that landscape in comfort, confidence, and style. Designed as an all-arounder, the Arches build rides on a set of 37-inch BFGoodrich All-Terrain T/A KDR2+ tires, which strike a perfect balance between rugged durability and everyday usability. These tires offer plenty of sidewall, solid grip across mixed surfaces, and the dependability you want when traversing everything from slickrock to loose gravel.

Up front, a Warn winch gives the Arches Bronco both function and visual authority. Whether you’re hauling a buddy out of trouble or scaling a steep incline, that winch is your backup plan. Adding to its off-grid credibility, auxiliary lights sit neatly near the side mirrors, with a full LED light bar running across the top of the windshield to light up the trail ahead during nighttime runs. Ford’s goal here was simple: create a build that can comfortably carry four friends through Moab’s most beautiful and demanding terrain—and do it with style and reliability.

Visually, the Arches is wrapped in a reddish, clay-toned finish, designed to echo the color palette of Utah’s desert rock formations. The detailing is subtle but thoughtful, with Code Orange accents peppered throughout the build, adding a bit of contrast and visual punch without going overboard. It’s a vehicle that looks at home crawling up red rock steps, parked at an overlook, or posing for photos beneath the massive sandstone arches from which it gets its name.

The Cliffhanger Project Vehicle – A No-Holds-Barred Rock Warrior

If the Arches Bronco is a balanced trail cruiser, then the Cliffhanger Project Vehicle is its wild, adrenaline-fueled cousin—the kind of build that laughs at the word “moderate” and goes looking for the gnarliest line on the map. This two-door configuration is far more compact, and it’s made for technical crawling and brutal ascents. Right off the bat, the most obvious difference is the tire setup. The Cliffhanger ditches the DOT-compliant all-terrains and swaps in a set of 40-inch BFGoodrich Baja T/A Evo 3.0S racing tires. These tires are massive, aggressive, and ready for punishment. They’re designed for Baja-style competition, meaning they’re not street legal, but they are trail-dominating monsters in every sense of the word.

To match those race-spec tires, Ford replaced the stock suspension with a custom setup featuring Fox Live Valve dampers. These are not your average off-the-shelf shocks—they’re adaptive, high-performance components that continuously adjust damping on the fly. Whether you're crawling over jagged rocks or landing a small jump, the suspension reads the terrain and responds in milliseconds. This means better control, more comfort, and unmatched trail performance. Combined with the Bronco’s short wheelbase and capable drivetrain, the Cliffhanger becomes a precision tool for navigating tight rock gardens and extreme inclines.

Visually, this build borrows some cues from the Bronco Raptor, but with more muscle and rawness. The custom fender flares are oversized, angular, and perfectly matched to those 40-inch tires, giving the Cliffhanger a hulking stance that’s hard to ignore. The front features the same Warn winch and light bar as the Arches model, but here it looks even more aggressive thanks to the lower ride height and wider track. This is a Bronco made for those who want to break boundaries—and maybe even some rules—when it comes to off-road driving.

Design Language That Tells a Story

Both vehicles wear a unified exterior wrap that does more than just look good—it tells a story. Inspired by Moab’s desert hues, the reddish-clay wrap blends seamlessly into Utah’s backcountry and reinforces the builds’ connection to the land. Code Orange accents provide high-contrast highlights on the tow hooks, badge outlines, and lighting details, bringing that signature Bronco energy to the mix.

But what really sets these builds apart is the subtle detail work—Easter eggs that pay homage to the area’s rich history and geography. Look closely, and you’ll find petroglyph-inspired graphics, nodding to the native cultures who have called this land home for centuries. Scattered across the bodywork are GPS coordinates pointing to real trails in Moab, giving a treasure-hunt feel to the design and encouraging drivers to get out there and explore them firsthand. These aren't just decorations—they're invitations to adventure.

Showpieces, Not Showroom Models

Neither the Arches nor the Cliffhanger is slated for production, and that’s okay. These vehicles are built to inspire, not to sell. Ford unveiled them specifically for the 2025 Bronco Stampede, a celebration of all things Bronco held in the heart of Moab. The event is part rally, part festival, and part proving ground—and it’s where Ford chose to show off what’s possible when you combine factory engineering with off-road ambition.

But while you can’t buy these exact builds, what you can do is build your own vision using Ford’s extensive catalog of Performance Parts, Off-Roadeo experience kits, and aftermarket support. The point is not to sell a finished product—it’s to show that the Bronco platform is a blank canvas, limited only by your imagination and willingness to explore. Whether you’re chasing performance, comfort, or pure visual attitude, these two builds offer a blueprint for every kind of off-road dreamer.

Conclusion: A Masterclass in Custom Off-Roading

The 2025 Ford Bronco Off-Roadeo one-off builds—the Arches Project Vehicle and the Cliffhanger Project Vehicle—are more than just flashy prototypes. They’re proof that the Bronco is not only here to stay, but ready to evolve. With these two builds, Ford is leaning hard into the idea that the best Bronco is the one you build yourself. Whether you prefer an all-around explorer like the Arches or a trail-conquering beast like the Cliffhanger, these one-offs show you what’s possible when creativity meets capability.

Moab is a place where off-road legends are made. In 2025, Ford just added two more to the story. And for everyone watching, wrenching, and dreaming—your next Bronco build starts here.